Farner
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How we do communications

What makes Farner different is its high level of specialization and deep understanding of a range of disciplines. We are the only full service agency with a nationwide presence.

From public affairs to corporate communications, internal & change communications to brand strategy/brand design, employer branding to marketing communications, we offer the complete spectrum of expertise and talents. We use communications as a tool to solve complex problems in all the relevant sectors.

Public Affairs 1

We get involved right along the policymaking chain: public affairs management, governmental relations & advocacy as well as public sector, branded opinion and campaigning. In co-creation with clients we develop multilayered strategies tailored optimally to their own policy challenges and needs. And for realizing projects, we consider a range of dimensions and keep our hands firmly on the reins.

Public & Media Relations 2

The key task for us here is to stimulate target and stakeholder groups. We set to work at the points where opinions are formed and decisions made. We start a dialogue at local or national level, using solid arguments to inform and engage. And by listening, both we and our clients are able to learn. Whether online or offline, we go beyond the core services of classic PR.

Corporate Communications 3

Farner is focused, practical, creative and proficient at strategy development, consultancy and execution on behalf of its clients. Drawing on its industry expertise, the agency creates effective corporate communications for the financial, pharmaceutical and healthcare sectors and the technology industry.

Healthcare Communication 4

The healthcare sector is evolving by the day – as are we. We relish rising to the challenges of our industry and create communications with impact. Through these, we meet the wide-ranging needs of our clients at pharmaceutical businesses, clinics, health insurers, medtech firms and other providers.

Financial Services 5

The Farner Financial Services team has been operating successfully on behalf of financial service providers for over half a century. So it knows the players and their expectations, as well as the rules of the supervisory authorities and the stock exchange. It draws on this knowledge to assist businesses with their daily communication tasks, but also with IPOs, capital increases and a range of other major projects.

Technology Communications & B2B 6

Make innovations understandable. Show the added value of complex solutions. With proven expertise and networking in the industry, we help you to generate attention and curiosity. Position your company in a clear and differentiating way. For strong and convincing thought leaders and employer brands.

Reputation Management 7

There is much more to a good reputation than simply looking good. Anyone wishing to position their business in the market and make it stand out will need to build, nurture and protect the very essence of its reputation. Farner’s experts have been advising businesses and organizations on reputation management for many years, using a blend of strategic ideas and creative solutions.

Crisis Communications 8

A crisis can destroy or do lasting damage to an organization’s or individual’s reputation. We make our extensive, well-founded expertise available to our clients in challenging situations – even before trouble happens.

Marketing Communications 9

We set brands and products on the road to success  Our ideas blend subject and industry expertise with creativity and an integrated roll-out, so that we hit the targets for online and offline impact. Our top priority is to find creative solutions that are strategic, convincing and effective. The basics of PR and media work are equally important to us. Even then, we always strive to deliver something special.

Digital 10

Not every service or product is available digitally. But just about every decision we take involves the web. Want to win elections, promote your brand or services, boost your reputation or sell products? Combining disciplines such as data analytics, web design, UX design, SEO, social media storytelling and performance marketing is child’s play for us. But the effect is seriously superior.

Video 11

Moving images are now an integral part of modern communications. Through our partners jim & jim and Yoveo, we cover the full spectrum of video services from consulting and conception to production and video technology solutions, for every target group and sector.

Branding 12

You want to feel and experience a brand right through from strategy to design concept. Creating a strong aesthetic presence is an absolute must. For every industry, we develop corporate and product brands as elements of a corporate vision. Our support, advisory and creative services cover the entire brand process, from the relevant positioning of the brand personality, through naming, to corporate design development.

Change & Transformation 13

We are passionate about working with organizations and people who are undergoing a sea change. Businesses from all sectors call on us to guide them through challenging phases of change. Professional change management and persuasive change communications are our strengths. We always find the right balance of intellect, practicality and empathy.

Employer Branding 14

A company’s success or failure will depend crucially on its ability to attract, keep and develop talented people. So a clear employer commitment and how the employer brand is positioned are more important than ever. We co-create a joined-up experience across all phases of the employee life cycle and actively manage how people experience the employer brand.

Behavioral Science 15

It is not always possible to explain rationally why people behave the way they do. Behavioral science looks at how people behave and designs specific concepts to intervene, with documented results. It draws on findings from fields such as behavioral economics, psychology, cognitive science, decision analysis, sociology and the neurosciences. Practical applications of behavioral science are in the areas of public policy and economics, for example.

International 16

Team Farner proposes global communications solutions to enhance a client’s reputation and brand image. Hand in hand with our international network, we propose global communications solutions to enhance the client’s reputation and brand image. As an intellectually agile holding company, we are more than merely part of an anonymous network of agencies. What makes our company different is that we have a unique alliance of partners who pool their expertise as a collective.

Live Communication 17

Live events are one of the most effective tools of corporate communications. Using them successfully is the routine business of our specialists who work in the three sub-areas of event conception, communication and management. Memorable, imaginative event experiences bring brands to life.

Start-Up Desk 18

Young entrepreneurs are key drivers of an innovative, sustainable future. To make sure their ideas are actually understood and to grow a business model into a business, every start-up needs to find its own unique voice. Precisely that is where the Farner Start-Up Desk comes in.

Dialogue 19

Based on many years of experience, modern behavioral science and the latest AI technology, we strive for the highest possible degree of personalization and relevance. With this methodology, we make brands tangible, generate prospects or direct transactions, up- and crosselling, traffic as well as customer loyalty and win back lost customers and reactivate inactive ones.

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