Baseline
The awareness campaign zecken-stich.ch and piqure-de-tique.ch aims to raise awareness among the Swiss population about ticks, their transmissible diseases and ways of protection against tick bites.
Solution
The content hub “zecken-stich.ch” forms the basis of the awareness campaign. Over 30 articles provide information about tick prevention. The expert content is edited for the general public and is based on optimized SEO content. In addition, marketing via digital channels increases the coverage.
Outcome
In Switzerland, the website about the topics of ticks, tick bites and protection against ticks is the most checked website. The awareness campaign is backed by several organizations.
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