Bernhard Theatre «ÖV» by Franz Hohler

Services
Branding

Baseline

Franz Hohler has collected the small and big stories that life writes in his play “ÖV” (means “Public transport” in german).

Solution

A large-scale poster and advertisement campaign promotes the play ÖV with the familiar colour codes of the VBZ tram lines.

Irritation posters

In addition, we had irritation posters put up at selected locations advertising the new stop “Bernhard Theater”.

VBZ stop as a poster

On Sechseläutenplatz we also installed a temporary VBZ stop as a special poster for the play.

"ÖV" is back

In autumn 2022, the successful play will be back at the Bernhard Theatre. For this we shot a spot in which Franz Hohler as the driver of a VBZ bus chauffeurs the actors back to the Bernhard Theater.