Baseline
Sharing instead of owning is the trend. This is how the start-up Famility, which offers bikes on a subscription basis for families, came about. The task for the Farner branding team is to position this brand and make it visually appealing.
Solution
The branding team developed the positioning and brand design for Famility. The start-up offers bikes on a subscription basis with a free upgrade to the next larger model. The bike grows with the child. We dramatised this fact in the design and communication concept.
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