Baseline
The Federal Office for Civil Protection BABS/FOCP wants to establish digital communication channels in addition to sirens and radio. Above all, in a first step, individual emergency prevention should be improved.
Solution & outcome
In addition to branding, Farner designs and implements a trilingual central digital platform under the new umbrella brand ALERTSWISS. The website and app provide thorough information and allow users to create their own personal emergency plan. A separate section provides insights into the diverse decentralized work of the countless partners in the civil protection network.
During the launch parallel to the national siren test, the website registers over 2000 visitors per minute. Already on the first day ALERTSWISS counts over 2000 users on Twitter. The organic reach of the tweets exceeds 256,000 within the first 10 days and ALERTSWISS remains “trending topic” for several days.