Baseline
The private bank Julius Baer is a founding partner and sponsor of the world’s first all-electric motorsport series Formula E. The innovative commitment had to be communicated nationwide and a positive and maximum image transfer to the brand had to be ensured.
Solution
Farner developed the strategic platform “How we invest today is how we live tomorrow,” creating a campaign steppingstone that demonstrates Julius Baer’s visionary power and commitment far beyond the boundaries of a sponsorship engagement.
In addition to an extensive advertising campaign, a multi-layered content strategy was created in collaboration with futurologists and universities.
Outcome
Only a few weeks after its launch, the campaign was one of the most successful ones in the corporate history of Julius Bär’s. It generated overwhelmingly positive feedback from the community, wide recognition from influencers (e.g. via Twitter) and the highest post-event brand awareness of all sponsors.
The campaign was awarded the Sponsoring Excellence Award 2019.
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