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MV Wintercollection Casebild

MADE VISIBLE by TCS Make yourself visible, but do it in style!

Baseline

MADE VISIBLE® is a road safety campaign and a lifestyle label for better visibility in road traffic. The campaign takes a new approach regarding prevention and attracted a lot of attention in a short time thanks to cooperations with retailers and sport, leisure and fashion products.

But how can the trend towards greater visibility become more prevalent in the textile and fashion industry and at design schools?

  • Made Visible by TCS mit Farner Sujets
  • Made Visible Winterkollektion
  • Made Visible Winterkollektion
  • Made Visible Winterkollektion

Solution

Organized by Farner and in collaboration with the design collective ArchivesTM, MADE VISIBLE® created its own fashion collection to present at the fashion shows of Mode Suisse and DEFILE HEAD.

 

The collection reinterprets iconic pieces from the male and female wardrobe. Swiss models, including Nadine Strittmatter (Dior, Armani), presented the sensational looks on the catwalk.

Result

The collection inspires the media, influencers and around 3500 visitors. Targeted PR efforts bring the campaign to the relevant media outlets and communities (Annabelle, Bellevue NZZ, Faces, Femina, Hochparterre, Le Temps, Rockstar Magazine, RTS, Schweiz am Wochenende, Textilrevue, etc.).

Influencer cooperations reach 568,000 fashionistas with organic social posts and stories reaching a further 726,612 people.

Media Coverage

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