Baseline
“Investing money? Way too complicated! And you probably need a lot of money to do so.” This is how many Swiss people who are reluctant to invest money will argue. How can these concerns be reduced, and potential investors empowered?
Solution & outcome
Farner develops a content marketing strategy all about a multimedia content hub. To this purpose, we analyzed online search behavior as well as the most moving and most shared content on the topic of investments. From these insights, we develop relevant content, which is distributed in a targeted way, evaluated according to impact and continuously optimized.
The average growth of clicks on the PostFinance content hub is of 25% per month – purely organic, without paid online advertising. PostFinance turns into one of the most visible Swiss banks on search engines within the relevant set of topics.
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