Baseline
The Swiss National Science Foundation (SNSF) is the most important Swiss institution for the promotion of scientific research. It promotes it at universities – from physics to medicine to sociology.
Solution
The SNSF promotes basic research in all scientific disciplines on behalf of the federal government. It assesses research proposals submitted by scientists and supports projects selected according to scientific criteria. By awarding scholarships and contributions, the SNSF is committed to supporting young scientists.
We developed and implemented the new brand design. The new brand image combines the aspects of “Swiss origin”, “promote and develop” and “international networking” in a strong and striking mark. We built an extensive digital brand platform for the SNSF and worked in close collaboration with the client on the website, strategy brochure and various brand assets.
Outcome
To deploy the new strategy internally, we developed a strategy brochure, with the four strategic elements as a poster on its back cover.
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