Baseline
The international competence centre for Industry 4.0, uptownBasel, is being built on 70,000 square metres on the Schorenareal site in Arlesheim near Basel. It is a research and production location where selected technology companies and other organisations are settling.
Solution
The focus is on the healthcare, logistics and industrial production sectors as well as the cross-sectional function of digitalisation. As a platform for networked companies, uptownBasel promotes cross-industry and cross-disciplinary knowledge transfer and fosters the realisation of latent ideas through targeted networking – in the areas of robotics, the Internet of Things, artificial intelligence, mobility of the future and agile working.
Result
Working closely with the client, we positioned the brand and designed and implemented its visual identity.
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