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Data protection policy

 

1 Privacy

Farner Consulting AG (hereafter referred to as “Farner”, “we”, “us”) takes the protection of your privacy very seriously. Please read the following data protection regulations carefully. 

2 Scope of application

In this data protection policy, we inform you how and why we collect and process your personal data. If necessary, we will inform you separately about additional data processing, e.g. in general terms and conditions, forms, or other notices. 

3 Legal grounds

The present Data Protection Policy is based on the requirements of the Swiss Federal Act on Data Protection (FADP) and the European General Data Protection Regulation (GDPR). Whether and to what extent these laws apply to the processing of your personal data depends on the individual case. 

4 Name and contact information of the person responsible and its representative 

Responsible for the processing of your personal data, as described in this data protection policy, is the: 

Farner Consulting AG
Löwenstrasse 2
8001 Zurich
Switzerland

All data protection concerns are to be addressed to this e-mail address: info@farner.ch

5 What is personal data?

Personal data includes all information that relates to a specific or identifiable person or can be traced back to that person. This includes not only your name and contact information such as your e-mail address or telephone number, but also other information that you provide, for example, when you log on to our websites. Under certain circumstances, this may also include the IP address that we collect when you visit our websites and, if necessary, combined with other information such as other websites you have visited and your reaction to the content and offers displayed on our websites. 

6 Purposes and legal bases of the processing of personal data 

6.1 General information 

Within the scope of the applicability of the FADP, we generally do not require a justification for the processing of personal data.

If we require such a justification due to the applicability of the GDPR (see Art. 6 GDPR), we generally base the respective processing on one of the following reasons:

  • fulfilment of a contract or implementation of pre-contractual measures (Art. 6 para. 1 let. b GDPR); 
  • necessity for the fulfilment of a legal obligation (Art. 6 para. 1 let. c GDPR); 
  • protection of predominant legitimate interests (Art. 6 para. 1 let. f GDPR); 

In exceptional cases, we may also process your personal data on the basis of your consent (Art. 6 para. 1 let. a GDPR; Art. 6 para. 6 FADP). If you have given us your consent to process your data for specific purposes, we will process it within the scope of and based on your consent, unless we have another justification and require one. You can withdrawal your consent at any time by sending an e-mail to the address stated under section 4, but this will have no effect on any processing of your data that has already taken place.

6.2 Conclusion and fulfilment of contract 

We process your personal data primarily for the conclusion and fulfilment of contracts with our customers and business partners or the implementation of pre-contractual measures (Art. 6 para. 1 let. b GDPR) and for the fulfilment of legal obligations (Art. 6 para. 1 let. c GDPR). 

In addition, we also process personal data of you and other persons for the following purposes, insofar as this is permitted and appears appropriate to us: 

6.3 Contact options via our website 

If you contact us via our website, the personal data you provide will be stored automatically. Such data transmitted on a voluntary basis will be stored and processed exclusively for the purpose of processing your request or contacting you. We have a legitimate interest in checking and responding to your contact requests (Article 6 para. 1 let. f GDPR). Depending on the request, the processing of your data is also necessary to fulfil a contract or to carry out pre-contractual measures (e.g. reviewing your request to conclude a contract) (Article 6 para. 1 let. b GDPR). 

6.4 Comment and debate function 

On our website, you can participate in interactive forums such as chat, blog, message board and other platforms. You have the opportunity to comment on other visitors’ posts and to hold debates on specific topics. Your comments can in turn be commented on by third parties. In addition to your comment, information about the time you entered the comment and your name will also be stored and published. This data processing is carried out to protect our legitimate interests (Article 6 para. 1 let. f GDPR).

The IP address assigned by your internet service provider is also logged. The IP address is stored for security reasons and in the event that a comment violates the rights of third parties or illegal content is posted. This data is stored so that we can provide evidence in the event of a possible infringement. Your data is therefore processed to protect our legitimate interests (Article 6 para. 1 let. f GDPR).

If you wish to object to the processing of your personal data transmitted via the comment and debate function, please send your objection to info@farner.ch.

6.5 Newsletter

If you register for our newsletter, the personal data you provide will be stored and processed so that we can send you the newsletter. The newsletter informs you about our company and our offers. Your data will be processed accordingly on the basis of your consent (Article 6 para. 1 let. a GDPR).

We use the so-called double opt-in procedure for sending the newsletter, i.e. we will only send you a newsletter if you have confirmed your registration by clicking on a link sent to you by e-mail. If you no longer wish to receive newsletters from us, you can unsubscribe at any time. An unsubscribe link can be found in each individual newsletter distribution. Alternatively, you have the option of sending your withdrawal to the following e-mail address: info@farner.ch.

6.6 Service recommendations via e-mail

With your consent, you will receive product or service recommendations from us by e-mail. You will receive these recommendations from us regardless of whether you have subscribed to a newsletter. In this way, we want to provide you with information about products from our range that may be of interest to you based on your most recent purchases or services requested from us. In doing so, we adhere strictly to the legal requirements. The corresponding processing of your data is based on our legitimate interests (Article 6 para. 1 let. f GDPR).  

If you no longer wish to receive product recommendations or advertising messages from us, you can opt-out at any time. An email to info@farner.ch is sufficient for this. Of course, you will also find an unsubscribe link in every email.

6.7 Individual advertising for you

Information that we receive from you helps us to constantly improve your service experience and to make it more customer-friendly and personalised for you. The automatically generated information you send to us is used to design advertising tailored to you and your interests, e.g. in the context of newsletters (Section 6.5) or service recommendations (Section 6.6). We use existing information for this purpose, such as confirmations of receipt and read receipts of e-mails, information about your computer and connection to the internet, operating system and platform, your service history, date and time of your visit to the homepage, articles, topics and content that you have viewed. If we collect your behavior on our websites, apps or other platforms for such advertising purposes, the processing is based on your consent (Article 6 para. 1 let. a GDPR). You can find more information on the use of cookies and other tracking technologies in section 12. Otherwise, the processing is carried out to protect our legitimate interests (Article 6 para. 1 let. f GDPR). 

By analysing and evaluating this information, it is also possible for us to improve our website and our internet offering and to send you personalised advertising (with your consent). This means advertising that recommends services that might be of interest to you. Our aim is to make our advertising more useful and interesting for you. Therefore, evaluating and analysing the data collected from you helps us to ensure that we do not send you random advertising, but rather advertising, such as newsletters and service recommendations that corresponds to your areas of interest. In this respect, for example, we also compare which of our advertising e-mails you open in order to avoid unnecessary e-mails being sent to you. If you do not wish to receive personalised advertising, you can opt–out at any time. Please send your withdrawal to info@farner.ch.

6.8 Competitions

In the case of competitions, we use your personal data that is required to run the competition for the purpose of notifying winners and advertising our offers (Article 6 para. 1 let. b GDPR). We may pass on your personal data (name, address, e–mail) to our competition partners, e.g. to send you the prize. Participation in the competition and the associated data collection is, of course, voluntary. Detailed information can be found in our conditions of participation for the respective competition.

6.9 Market and opinion research

We also use your personal data for market and opinion research. Of course, we use this data exclusively for statistical purposes and only for the Farner Group. Detailed information can be found in the respective survey or where you provide your details. Your answers to surveys will not be passed on to third parties or published. We use and process your personal data for market and opinion research exclusively for our own purposes. The corresponding processing of your data is based on our legitimate interests (Article 6 para. 1 let. f GDPR). 

You can opt–out of the use of data for market and opinion research at any time; please send your withdrawal to info@farner.ch.

6.10 Other purposes

In addition to the above mentioned purposes, we also process personal data of you and other persons for the following purposes, in which we (and, if applicable, third parties) have a legitimate interest corresponding to the purpose within the meaning of Article 6 para. 1 let. f GDPR:

  • evaluation, improvement and further development of our offers, services and websites, apps and other platforms; 
  • communication with third parties and processing of their inquiries (e.g. media enquiries); 
  • marketing (e.g. organisation of events); 
  • assertion of legal claims and defence in connection with legal disputes and official proceedings in Switzerland and abroad; 
  • prevention and investigation of criminal offenses and other misconduct (e.g. conducting internal investigations, anti-fraud data analysis); 
  • ensuring our business operations, in particular the IT infrastructure, our websites, apps and other platforms; 
  • video surveillance to safeguard domestic authority and other measures for IT, building and facility security and protection of our employees and other persons and assets belonging to or entrusted to us (e.g. access controls, visitor lists, network and mail scanners, telephone recordings);  
  • purchase and sale of business divisions, companies or parts of companies and other transactions under company law and the associated transfer of personal data as well as measures for the business management of the Farner Group.

7 Legal basis for processing

If required by applicable law, no personal data will be processed without a legal basis. In particular, we use the following as such

  • consent (Article 6 para. 1 let. a GDPR); 
  • the conclusion or performance of a contract or the request of data subjects in advance (pre-contract) (Article 6 para. 1 let. b GDPR); 
  • compliance with a legal obligation (Article 6 para. 1 let. v GDPR) 
  • protection of legitimate interests or those of a third party (Article 6 para. 1 let. f GDPR) 
  • vital interests, where applicable (Article 6 para. 1 let. d GDPR)

8 Deletion of personal data 

Unless expressly stated in this data protection policy, we process and store personal data of data subjects only for the period necessary to achieve the purpose of processing (e.g. for the duration of the contractual relationship), unless the applicable law provides for longer retention periods, or our legitimate interests require longer retention (e.g. assertion of or defence against legal claims, evidence, and documentation purposes).

If the processing purpose no longer applies or if any statutory retention period expires and we have no other legitimate interest in retaining the data, the personal data will be anonymised or deleted. 

9 Rights of the data subjects

As a data subject, you are entitled to the rights provided for in the applicable law. This may include the following rights:

a) Right to disclosure (Article 15 GDPR, Article 25 FADP) 

Any person affected by the processing of personal data has the right to request confirmation as to whether personal data concerning that person is being processed and to receive free disclosure about this data as well as further information and a copy of the data in accordance with the legal requirements.

b) Right to correction (Article 16 GDPR; Article 32 para. 1 FADP)

Any person affected by the processing of personal data has the right to request the immediate correction of inaccurate personal data concerning that person and/or the completion of incomplete personal data.

c) Right to deletion (right to be forgotten) (Article 17 GDPR; Art. 32 FADP)

Any person affected by the processing of personal data has the right to request that the personal data concerning that person be deleted immediately in accordance with the statutory provisions.

d) Right to restriction of processing (Article 18 GDPR)

Any person affected by the processing of personal data has the right to request the restriction of processing in accordance with the statutory provisions.

e) Right to data output or transfer (Article 20 GDPR; Article 28 FADP)

Any person affected by the processing of personal data has the right to receive the personal data concerning that person, which has been provided to us by the data subject, in a structured, commonly used and machine-readable format in accordance with the legal requirements or to request its transmission to another responsible party.

f) Right to objection (Article 21 GDPR)

Any person affected by the processing of personal data has the right to object at any time to the processing of personal data relating to that person, which is carried out on the basis of Article 6 para. 1 let. f GDPR. This also applies to profiling based on these provisions. Please address your objection to info@farner.ch.

In the event of an objection, we will no longer process the personal data unless we can demonstrate compelling legitimate reasons for the processing which predominate the interests, rights and individual liberty of the data subject, or the processing serves the establishment, exercise or defence of legal claims.

g) Right to withdraw consent (Article 7 para. 3 GDPR)

Any person affected by the processing of personal data has the right to withdraw consent to the processing of personal data at any time with effect for the future. The withdrawal of consent shall not affect the lawfulness of former data processing based on consent before its withdrawal.

h) Right to lodge a complaint with a supervisory authority (Article 77 GDPR)

Depending on the applicable data protection legislation, the person affected by the processing of personal data may have the right to lodge a complaint with a competent data protection authority. The competent data protection authority in Switzerland is the Federal Data Protection and Information Commissioner. 

Please note that exceptions apply to these rights. In particular, we may need to process and store personal data of data subjects in order to fulfil a contract with you, to protect our own legitimate interests such as the assertion, exercise or defence of legal claims, or to comply with legal obligations. To the extent permitted by law, we may therefore also refuse your data protection-related requests or only comply with them to a limited extent.

The data subject can contact us at any time using the contact details provided at the beginning of this data protection policy (see section 4) for questions relating to our data protection policy and for information on the rights of data subjects and how to assert them. If necessary, we reserve the right to request the identification of the data subjects in an appropriate manner for the processing of inquiries.

10 Disclosure of personal data to third parties and abroad

As part of our business activities and in accordance with the purposes set out in section 6, we also disclose your personal data to third parties where this is permitted and we consider this appropriate. These third parties fall into the following categories: 

  • companies of the Farner Group (hereafter “Team Farner Group“); 
  • business partners (e.g. suppliers); 
  • service providers (e.g. software as a service providers);  
  • service companies (e.g. providers of analysis services); 
  • authorities in this country and abroad, insofar as this is required or necessary; 
  • consultants, auditing companies, lawyers; 
  • potential buyers of our company or parts thereof; 
  • other users and the public (e.g. in the context of chats, blogs, etc.).

These recipients are generally located in Switzerland or in the EU/EEA, but may also be located in any other country in the world. In particular, these are countries in which the Team Farner Group has companies or branches. In addition, your data may also be disclosed to the USA, where we use service providers, e.g. individual software as a service providers.

If a recipient is located in a country without adequate data protection, we contractually oblige them to comply with the applicable data protection law. This is done in particular by applying the so-called “standard contractual clauses” of the European Union, which can be accessed via the following link: EUR-Lex – 32021D0914 – EN – EUR-Lex (europa.eu). This applies insofar as the recipient is not already subject to statutory data protection regulations and we cannot claim any other exemption (e.g. your consent, necessity for the performance of the contract or for the establishment, exercise or enforcement of legal claims or a predominant public interest).

11 Links to other websites

Our website links to other websites that are not operated by us and are not covered by this data protection policy. After clicking on the link, we no longer have any influence over the processing of any data transferred to third parties (such as the IP address), since the conduct of third parties is naturally outside of our control. Therefore, we also cannot assume any liability for this outside content. The respective provider or operator of the sites is always responsible for the content of the linked sites.

12 Cookies in relation to the use of our website and social media

12.1 Online tracking and online advertising technologies

This website uses cookies. Cookies are small text files that are stored permanently or temporarily when you visit this website. The purposes of cookies include, in particular, ensuring functionalities and analysing website usage for statistical evaluation and personalised marketing as well as for continuous developments and improvements. You can deactivate cookies completely or partially at any time in your browser settings. If cookies are deactivated, you may no longer be able to use all the functions of this website.

There are basically two different types of cookies, so-called “session cookies”, which are deleted as soon as you close your browser, and “temporary/permanent cookies”, which are stored on your data carrier for a longer period of time. This storage helps us to design our websites and our offers for you accordingly and makes it easier for you to use them, for example, by saving certain entries you make so that you do not have to keep repeating them.

12.1 Which cookies do we use? 

Most of the cookies we use are automatically deleted from your hard disk at the end of the browser session and are therefore called “end of session cookies”. In addition, we also use cookies that remain on your hard disk. On a subsequent visit, it is then automatically recognised that you have already visited us and which entries and settings you prefer.

These temporary or permanent cookies (lifespan of 1 month to 2 years) are stored on your hard disk and delete themselves after the specified time. These cookies in particular serve to make our website more user-friendly, effective, and secure. Thanks to these files, it is possible, for example, to display information on the site that is specifically tailored to your interests.

The sole purpose of these cookies is to adapt our offer to your wishes as a customer in the best possible way and to make your surfing with us as comfortable as possible. 

12.2 What data is stored in the cookies?

Only pseudonymous data is stored in the cookies we use. When the cookie is activated, it is assigned an identification number, and your personal data is not assigned to this identification number. Your name, IP address or similar data that would allow the cookie to be assigned to you are not stored in the cookies. Based on the cookie technology, we only receive pseudonymised information, for example about which pages of our website were visited, which services, articles or cases were viewed, etc. 

12.3 What is onsite targeting?

Our website uses cookie technology to collect data to optimise our advertising and the entire online offering. This technology enables us to present you with advertising and/or special offers and services based on the information obtained in connection with the clickstream analysis (for example, advertising based on the fact that content on topics such as digital marketing or media relations has been viewed exclusively in the last few days). Our aim is to make our online offering as attractive as possible for you and to present you with advertising that matches your areas of interest.

12.4 Are there also cookies from third-party providers? (so-called third party cookies)?

We use a number of advertising partners who help us to make our website more interesting for you. Therefore, cookies from partner companies are also stored on your device when you visit the website. These are temporary/permanent cookies that are automatically deleted after the specified time. These temporary or permanent cookies (lifespan of 14 days to 2 years) are stored on your device and delete themselves after the specified time. 

12.5 Re-targeting

Our websites use so-called re-targeting technologies. We use these technologies to make our website more interesting for you. This technology makes it possible to address internet users who have already shown an interest in our website and the offers presented there with advertising on the websites of our partners.

We are convinced that the display of personalised, interest-based advertising is generally more interesting for the Internet user than advertising that has no such personal reference. The display of these advertisements on our partners’ websites is based on cookie technology and an analysis of previous user behaviour. 

12.6 How can you prevent the storage of cookies?

You can reject cookies in our cookie banner. You can also set your browser to only accept the storage of cookies if you agree to it. If you only want to accept cookies set by us, but not cookies from our service providers and partners, you can select the “block third-party cookies” setting in your browser.

As a rule, the help function in the menu bar of your web browser will show you how you can reject new cookies and disable cookies you have already received. Alternatively, you can visit the website https://www.aboutcookies.org. There you will find step-by-step instructions on how to control and delete cookies in most browsers.

We recommend that you always log out completely when you have finished using shared computers that are set to accept cookies. 

12.6 Log files

Every time our website is accessed, usage data is transmitted by the respective internet browser and stored in log files, the so-called server log files. The stored data records contain the following data: Date and time of access, name of the page accessed, IP address, referrer URL (origin URL from which you came to the web pages), the amount of data transferred, as well as product and version information of the browser used.

The IP addresses of the users are deleted or anonymised after the end of use. In the case of anonymisation, the IP addresses are changed in such a way that the individual details about personal or factual circumstances can no longer be assigned to a specific or identifiable natural person, or only with a disproportionate amount of time, cost and manpower.

We analyse these log file data records in anonymised form in order to further improve our offer and make it more user-friendly, to find and rectify errors more quickly and to manage server capacities. For example, we can track the times when our website is particularly popular and provide the corresponding data volume to ensure that you can make your purchase as quickly as possible. In addition, by analysing the log files, we can also identify and rectify any errors on our website more quickly. Our legitimate interest in data processing also lies in these purposes.  

12.7 Web analysis

This website uses various services for website analysis and tracking, which we explain in more detail below. We also show you how you can prevent these services from analysing your usage behaviour on our website.

12.7.1 Google Analytics

This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, or, if you have your habitual residence in the European Economic Area (EEA) or Switzerland, Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). 

 

Google uses performance cookies (see above) to track the behaviour of visitors to our website (duration, frequency of pages accessed, geographical origin of access, etc.) and compiles reports for us on the use of our website on this basis. We have configured the service so that the IP addresses of visitors are truncated by Google in Europe before being forwarded to the USA and therefore cannot be traced. We have switched off the “data sharing” and “signals” settings. Although we can assume that the information we share with Google is not personal data for Google, it is possible that Google can use this data for its own purposes to draw conclusions about the identity of visitors, create personal profiles and link this data to the Google accounts of these persons. If you agree to the use of Google Analytics, you explicitly consent to such processing, which also includes the transfer of personal data (in particular usage data for the website and app, device information and individual IDs) to the USA and other countries. You can find information on data protection from Google Analytics here https://support.google.com/analytics/answer/6004245 and if you have a Google account, you can find further information on processing by Google here https://policies.google.com/technologies/partner-sites?hl=de.

12.7.2 Meta Pixel

We use the Meta Pixel of Meta Platforms Inc, 1601 Willow Avenue, Menlo Park, CA 94025, USA, or if you have your habitual residence in the European Economic Area (EEA) or Switzerland, Meta Platforms Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

With the help of the Meta Pixel, we can track the behaviour of users after they have been redirected to our website by clicking on a meta-ad. This allows us to evaluate the effectiveness of the meta-adverts for statistical and market research purposes and to optimise future advertising measures. The data collected in this way is anonymous to us and does not allow us to draw any conclusions about your identity. However, the data is stored and processed by Meta so that a connection to the respective user profile is possible and Meta can use the data for its own advertising purposes in accordance with the Meta Data Policy (https://www.facebook.com/about/privacy/). This enables Meta to place adverts on Meta pages and outside of Meta. We cannot influence this use of the data.

Through the use of cookies, Meta can subsequently recognise you in the Meta member area and optimise the efficiency of advertisements, e.g. offer target group-oriented advertisements, in accordance with Meta’s data policy. This only affects you if you have an account with Meta and are logged in to the Meta member area. If you are not a Meta member, you are not affected by this data processing.

Specific information and details about the Meta Pixel and how it works can be found in the help section of Meta https://www.facebook.com/business/help/651294705016616. If you wish to object to the collection by the Meta Pixel, you can do so at https://www.facebook.com/settings?tab=ads. To do this, you must be logged in to Meta. If you do not have a Meta account, you can also object to the use of cookies for reach measurement and advertising purposes via the deactivation page of the network advertising initiative (https://optout.networkadvertising.org/) and additionally the US website (https://www.aboutads.info/choices) or the European website (https://www.youronlinechoices.com/uk/your-ad-choices/). 

12.7.4 Google Remarketing

We use Google’s remarketing function to display adverts tailored to your interests on Google Ads, Google Display Network and YouTube based on your activities on our website via re-targeting. This is done by means of cookies stored in your browser, which are used by Google to record and evaluate your user behaviour when you visit various websites. This allows Google to recognise your previous visit to our website. According to its own statements, Google does not merge the data collected in the context of remarketing with your personal data, which may be stored by Google. In particular, according to Google, pseudonymisation is used in remarketing.

According to its own statements, Google does not collect any personal data during this process. However, if you do not wish to use Google’s remarketing function, you can deactivate it by making the appropriate settings at http://www.google.com/settings/ads. Alternatively, you can deactivate the use of cookies for interest-based advertising via the advertising network initiative by following the instructions at http://www.networkadvertising.org/managing/opt_out.asp.

However, if you do not wish to use Google’s remarketing function, you can generally deactivate it by making the appropriate settings at https://adssettings.google.de. Alternatively, you can deactivate the use of cookies for interest-based advertising via the advertising network initiative by following the instructions at https://optout.networkadvertising.org/?c=1. You can find more information about Google Remarketing’s data protection at https://policies.google.com/privacy?hl=de and https://services.google.com/sitestats/de.html.

12.7.5 Google Ads

We use Google Ads, an online advertising programme from Google. Google Ads uses cookies to analyse the use of the website. A cookie is set if you have reached our website via a Google advert. Cookies of this type have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain of our websites and the cookie has not yet expired, we and Google can recognise that you have clicked on the ad and have been redirected to this page.

You can generally prevent the storage of cookies by deactivating the storage of cookies in your browser. You also have the option to object to interest-based advertising by Google Ads by making the appropriate settings at https://adssettings.google.de. You can find further information on data protection by Google Ads at https://policies.google.com/privacy?hl=de  and https://policies.google.com/technologies/ads?hl=de. 

12.7.6 Google Marketing Platform

We use the online marketing tool Google Marketing Platform (“GMP”) from Google. GMP uses cookies to display adverts that are relevant to users, to improve campaign performance reports or to prevent a user from seeing the same adverts more than once. Google uses a cookie ID to record which adverts are displayed in which browser and can thus prevent them from being displayed more than once.

In addition, GMP can use cookie IDs to record so-called conversions, i.e. whether a user sees a GMP advert and later visits the advertiser’s website and makes a purchase there. According to Google, GMP cookies do not contain any personal information.

Your browser automatically establishes a direct connection with the Google server. We have no influence on the scope and further use of the data collected by Google through the use of this service. According to Google, by integrating GMP, Google receives the information that you have called up the corresponding part of our website or clicked on an advert from us. If you are registered with a Google service, Google can assign the visit to your user account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out and store your IP address. When using GMP, personal data may also be transmitted to Google’s servers in the USA.  

You can prevent the tracking process by making the appropriate setting in your browser software or by deactivating interest-based ads by Google via the link https://adssettings.google.com. We would like to point out that in this case you may not be able to use all the functions of this website to their full extent. You can find further information on data protection from Google Marketing Platform at https://marketingplatform.google.com/.

12.7.7 LinkedIn Pixel

We use the LinkedIn Pixel of LinkedIn Corporation, 1000 W. Maude Avenue Sunnyvale, CA 94085, USA, or if you have your habitual residence in the European Economic Area (EEA) or Switzerland, LinkedIn Ireland Unlimited Company, Wilton Plaza, Dublin 2, Ireland (“LinkedIn”).

With the help of the LinkedIn Pixel, we can in particular track the actions of users after they have seen or clicked on a LinkedIn advert. This enables us to evaluate the effectiveness of LinkedIn advertisements for statistical and market research purposes and to optimise future advertising measures. The data collected in this way is anonymous to us and does not allow us to draw any conclusions about your identity. However, the data is stored and processed by LinkedIn so that a connection to the respective user profile is possible and LinkedIn can use the data for its own advertising purposes in accordance with the LinkedIn privacy policy: https://www.linkedin.com/legal/privacy-policy. This enables LinkedIn to place adverts on LinkedIn pages and outside of LinkedIn. We cannot influence this use of the data.

LinkedIn members can control the use of their personal data for advertising purposes in their account settings at the following link https://www.linkedin.com/psettings/advertising/actions-that-showed-interest. You must be logged in to LinkedIn to do this. If you are not a member of LinkedIn, you can object to the use of cookies for reach measurement and advertising purposes via the deactivation page of the network advertising initiative (http://optout.networkadvertising.org/) and additionally the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/). Further information on data protection at LinkedIn can be found at https://www.linkedin.com/legal/privacy-policy. 

12.7.8 Conversation tracking

We use the Twitter Pixel of X Corp, 1355 Market Street, Suite 900, San Francisco, CA 94103, USA, or if you have your habitual residence in the European Economic Area (EEA) or Switzerland, Twitter International Unlimited Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07 Ireland (“Twitter”).

With the help of the Twitter Pixel, we can in particular track the actions of users after they have seen or clicked on a Twitter advert. This allows us to evaluate the effectiveness of Twitter ads for statistical and market research purposes and to optimise future advertising measures. The data collected in this way is anonymous to us and does not allow us to identify you. However, the data is stored and processed by Twitter so that a connection to the respective user profile is possible and Twitter can use the data for its own advertising purposes in accordance with the Twitter privacy policy: https://twitter.com/privacy. This enables Twitter to place adverts on X pages and outside of Meta. This use of the data cannot be influenced by us.

If you wish to object to the collection by the Twitter pixel, you can do so by making the appropriate settings at https://twitter.com/settings/account/personalization. You can change your data protection settings and consent on Twitter in the account settings at https://twitter.com/account/settings. You can also use the following link to deactivate (all) cookies that are used to measure reach and for advertising purposes: https://www.aboutads.info/choices. Please note that this setting will be deleted if you delete your cookies. Further information on Twitter’s data protection can be found at: https://twitter.com/de/privacy.

12.7.9 Google Maps

This website uses the Google Maps service provided by Google LLC (“Google”). This allows us to show you interactive maps directly on the website and enables you to use the map function conveniently. By using Google Maps, information about your use of our website (including your IP address) may be transmitted to a Google server in the USA and stored there. Google may store this data as usage profiles for the purposes of customising its services, advertising, and market research. If you are logged in to Google, your data will be assigned directly to your account. If you do not wish this to happen, you must log out beforehand. If you do not agree to the processing of your data, you have the option of deactivating the Google Maps service and thus preventing the transfer of data to Google. To do this, you must deactivate the Java Script function in your browser. However, we would like to point out that in this case you will not be able to use Google Maps, or only to a limited extent.

You can find further information on data protection from Google Maps at http://www.google.com/intl/de_de/help/terms_maps.html  or at https://policies.google.com/privacy.

12.7.10 HubSpot 

We use HubSpot for our marketing activities. HubSpot is a software company from the USA with a branch in HubSpot Ireland Limited at Ground Floor, Two Dockland Central, Guild St, North Dock, Dublin, D01 R8H7, Ireland. We use this integrated software solution for our own marketing, lead generation and customer service purposes. This includes email marketing, which handles the sending of newsletters and automated mailings, social media publishing, reporting, contact management, such as user segmentation and CRM, landing pages and contact forms. HubSpot uses cookies. Cookies are small text files that are stored locally on your end device and enable your visit to our website to be analysed. HubSpot analyses the information collected (e.g. IP address, location, browser type, duration of the website visit) on our behalf so that we can compile reports on website visits. The information collected by HubSpot and the content of our websites is stored on the servers of HubSpot’s service providers. If you have given your consent in accordance with Art. 6 para. 1 s.1 lit GDPR, the data on this website will be processed for the purpose of website analysis.

HubSpot is certified for compliance with both the EU-U.S. Privacy Shield and the Swiss-U.S. Privacy Shield. Further information can be found in the “Privacy Shield List” on the website of the U.S. Department of Commerce, available at https://www.dataprivacyframework.gov/s/. You can permanently object to the setting of cookies by cancelling your browser settings. You can object to the processing of your personal data at any time with effect for the future by sending an e-mail to info@farner.ch.  

Further information on HubSpot‘s privacy policy can be found here: legal.hubspot.com/en/privacy-policy. 

13 What data do we process on our pages in social networks? 

We may operate pages and other online presences (“fan pages”, “channels”, “profiles”, etc.) on social networks and other platforms operated by third parties and collect the data about you described below in particular. We receive this data from you and the platforms when you come into contact with us via our online presence (e.g. when you communicate with us, comment on our content or visit our presence). At the same time, the platforms evaluate your use of our online presence and link this data with other data about you known to the platforms (e.g. about your behaviour and preferences). They also process this data for their own purposes under their own responsibility, in particular for marketing and market research purposes (e.g. to personalise advertising) and to control their platforms (e.g. which content they display to you). 

13.1 Meta 

We use plugins from the social network Meta.com. The entity responsible for the operation of the platform is Meta Platforms Inc, 1601 Willow Road, Menlo Park, CA 94025, USA, or if you have your habitual residence in the European Economic Area (EEA) or Switzerland, Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. You can object to advertising here: www.facebook.com/settings?tab=ads. The link to Meta’s privacy policy can be found here: Meta’s privacy policy. 

13.2 X Corp.

We use plugins of the social network X Corp., which is operated by X Corp., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA or, if you have your habitual residence in the European Economic Area (EEA) or Switzerland, Twitter International Unlimited Company, One Cumberland Place, Fenian Street Dublin 2, D02 AX07, Ireland (“Twitter”). You can find the link to Twitter’s privacy policy here: X Corp. privacy policy. 

13.3 LinkedIn

We use plugins from the social network LinkedIn, which is operated by LinkedIn Corporation, 1000 W. Maude Avenue Sunnyvale, CA 94085, USA, or if you have your habitual residence in the European Economic Area (EEA) or Switzerland, LinkedIn Ireland Unlimited Company, Wilton Plaza, Dublin 2, Ireland (“LinkedIn”). You can object to LinkedIn’s processing here: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out. The link to LinkedIn’s privacy policy can be found here: LinkedIn privacy policy. 

13.5 Instagram

We use plugins from the social network Instagram. The provider is Meta Platforms, Inc, 1601 Willow Road, Menlo Park, CA 94025, USA, or if you have your habitual residence in the European Economic Area (EEA) or Switzerland, Meta Platforms Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, which belongs to the Meta Group (“Facebook”). Their privacy policy is available at https://privacycenter.instagram.com/policy.

13.6 YouTube

We use plugins from YouTube, which is operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, or if you have your habitual residence in the European Economic Area (EEA) or Switzerland, Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). You can object to advertising here: https://adssettings.google.com. You can find the link to Google’s privacy policy here: Google’s privacy policy. 

14 Version

Version 05/02/2024. We expressly reserve the right to make changes or adjustments at any time.